Amazon technology network: information source for decision making

Abstract

Introduction: Debates the flow of strategic information for business management offered by a service from the Center of Innovation and Entrepreneurship Euvaldo Lodi Institute (Network Technology). Method: It is an exploratory and descriptive research, using qualitative and quantitative methods, literature search and field research. Results: Analyzes how the entrepreneurs of the city of Manaus at their organizational environment use the information provided by this information service. Identifies the needs of demand and how the information is applied in the management and innovation processes. Reveals that the majority of research subjects’ act in the commercial sector and are composed of micro-enterprises with less than one year of experience. Conclusions: Shows the demand for marketing information as the main interest, followed by requests for information about how to create/register the company, and technical and marketing information about vendors. The enterprises applied the information provided by the information service to establish the business focus, although part of the research subjects´ didn´t use the responses provided by the service/program considering that they were not suitable for the results intended.